Millennials Want Inspiration, Not Just a Paycheck

Millennials Want Inspiration, Not Just a Paycheck

We read a lot these days about the priorities of the Gen Y generation, and we’d do well to pay attention. (Do you remember my proclamation to never use the word “millennials” again?) The White House reports that Gen Y now represent over one-third of the U.S. population, making them the largest demographic group. They make up the majority of our current workforce, and have some significantly different attitudes and expectations from generations who came before.

3 Things I Learned About the Importance of Company Values

3 Things I Learned About the Importance of Company Values

In theory, we all understand how important it is to operate from an understanding of our most basic goals, values, and mission. Most companies have these. Most companies create them in their early days, as a guide for development and strategy. Most companies give little thought to how their values and goals change over time, and though they understand that revisiting them is an excellent idea, it’s not generally a high priority, and it rarely gets done.

Don’t Game Me: Tech-Savvy Customers are Done With Online Manipulation

Don’t Game Me: Tech-Savvy Customers are Done With Online Manipulation

The Internet is a wonderland of opportunity, and users are subject to an ever-intensifying demand for their attention. In order to emerge from the sea of potential connections, retailers and business may resort to less than ethical practices. These tactics use our own psychological tendencies to hijack our attention online.  As we all become more accustomed to this treatment, will we become less susceptible?

B2C Creates a Different Type of Unicorn

B2C Creates a Different Type of Unicorn

If we really focus on where this is all going and look at the performance of some of the large department stores over the last few years —which has been less than stellar— and then look at the marketplace with respect to spending, it’s clear that B2C will need to create different unicorns. Internet spending is up. Retail spending is down. But, the pie has not decreased with regards to overall purchasing.

5 Ways Senior Leaders Can Use Big Data to Inspire

5 Ways Senior Leaders Can Use Big Data to Inspire

From my point of view, being a leader is mainly about inspiring people to not only feel they have the tools to do their jobs, but to inspire them to think outside the box as if they own the company themselves. Finally, we’re able to demonstrate and show more about our companies through big data than ever before. But big data only becomes relevant (big) when you apply it to what means and matters to the people that work at your company —those doing the jobs necessary to keep not only the clients, but the people they work with moving forward and happy.